Wal-Mart Argentina Signs Contract with PhotoChannel Networks Inc. and Launches Online Photo Site

PhotoChannel adds to strong relationship with Wal-Mart

Vancouver, BC - February 7, 2008- PhotoChannel Networks Inc. (TSX-V: PNI and OTCBB: PHCHF) ("PNI" or "PhotoChannel"), the leading innovator in online digital media solutions for retailers, and Wal-Mart Argentina ("Wal-Mart") announce today they have signed a new contract and have launched online photofinishing services for Wal-Mart utilizing the PNI Digital Media Platform. The new photo site can be found at www.wal-mart.com.ar.

In a highly competitive industry, PhotoChannel continuously proves to be at the forefront of innovation to deliver best of breed services to retailers. "We are very excited to be working with PhotoChannel," said, Facundo Fiorini, Director Specialty Division for Wal-Mart Argentina. "Their products and services have benefited our company and customers in the United Kingdom, Canada, Puerto Rico and now the US. We look forward to creating and maintaining a wonderful business relationship here in Argentina."

PNI and Wal-Mart have delivered the new service with a focus on printing online photo orders within the customer's local Wal-Mart within a 1-hour fashion. "Wal-Mart Argentina has proven to be very technically adept and has brought the PNI services into their operation with an advanced level of integration," said Peter Fitzgerald, Chairman and CEO of PhotoChannel. "We are constantly working to build upon our foundations and our relationships with our clients by continuously creating compelling new products and services."

This new agreement with Wal-Mart Argentina showcases PNI's ability to fulfill a broad range of services across multiple languages and time zones. "Having Wal-Mart choose our service for their Argentina operations is an excellent endorsement that we are driving benefits to our existing customers," added Fitzgerald. "The level of expertise we see in the Wal-Mart Argentina team will make this partnership a success. We are very proud to be working with Wal-Mart Argentina."

About PhotoChannel-Founded in 1995, PhotoChannel operates PNI Digital Media to provide services for major retailers, wireless carriers and content providers. The PNI Digital Media Platform connects consumer ordered digital content with retailers that have on-demand manufacturing capabilities for the production of merchandise. PNI Digital Media generates transactions for retailers and their thousands of locations worldwide including Wal-Mart, Costco, CVS/pharmacy, Tesco and Boots. For more information please visit www.pnidigitalmedia.com.

About Wal-Mart Argentina-Wal-Mart Argentina started its operations in August 1995, opening a Sam's Club in Avellaneda in the greater Buenos Aires area. The first Supercenter was built in November 1995 in Avellaneda, Province of Buenos Aires. In 2002, Wal-Mart Argentina remodeled 10 of its stores and expanded its distribution center in Buenos Aires Province to include fresh food in addition to general merchandise.


For More Information, Contact:

PhotoChannel Networks Inc.

Mr. Kyle Hall or Ms. Niti Maini
604-893-8955 ext 313
Email: nmaini@photochannel.com

Investor Information: (800) 261-6796

Website: www.photochannel.com