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Black Photo Corporation Taps PhotoChannel & DataWave to Expand their Prepaid Photofinishing ProgramBlack’s Prepaid Cards are now offered through a variety of retailers across Canada. VANCOUVER, BC – February 22, 2006 – PhotoChannel Networks Inc. (TSX-V: PNI and OTCBB: PHCHF) (“PhotoChannel” or the “Company”) the leading innovator of online digital media solutions for retailers announced the expansion of Black’s Prepaid Photofinishing programs. Leveraging PhotoChannel’s existing relationship with DataWave (OTCBB: DWVS), one of Canada’s leading Point of Sale Activation (POSA) providers, online photofinishing enthusiasts can now purchase Black’s prepaid photofinishing cards in either 50 or 100 4x6 print denominations at a variety of retailers across Canada to be redeemed online at www.blackphotocentre.com. The expansion of Black’s prepaid program is an example of how PNI’s business development activities, bring together retailers and business partners to generate more business and increase revenue for all parties. “PhotoChannel is pleased to be expanding our relationship with DataWave to help increase the reach of one of our best clients,” says Peter Fitzgerald, PhotoChannel’s Chairman and CEO. “Consumer adoption of prepaid products in Canada is growing rapidly and Black’s is a leader in this category ”. “PNI’s integration with DataWave’s services allows us to offer our customers the ease and convenience of purchasing Black’s online photofinishing services in a vast number of retail outlets,” says Murray Souter, CEO of Black’s. Black’s prepaid cards can be purchased at participating retailers including, Petro Canada, Shell, Scholtens, HDS, Needs, Irving Oil, Stop’n Cash, Cash Now, Wilson Fuels, Mac’s and Husky. “We are very excited and happy to be expanding our working relationship with PNI Digital Media. It makes perfect sense to add a prepaid photofinishing card from Blacks, Canada’s leading photographic retailer, to the range of prepaid products that we offer our retail partners,” says Dave Linton, VP of Canadian Sales & Marketing for DataWave. About PhotoChannel - Founded in 1995, PhotoChannel operates PNI Digital Media to provide services for major retailers, wireless carriers and content providers. The PNI Digital Media Platform connects consumer ordered digital content with retailers that have on demand manufacturing capabilities for the production of merchandise. Currently PNI Digital Media generates transactions for retailers and their thousands of locations across North America. For more information please visit www.pnidigitalmedia.com. About Black Photo Corp. - Black’s is a wholly owned subsidiary of Fuji Film Canada and operates 155 stores across Canada, under the Black’s and Astral banners. For the last 60 years Black’s has been helping Canadians capture and preserve those special moments, as Canada’s leading national retailer, with over 1,800 employees coast to coast, offering cameras, accessories photofinishing and digital printing. About DataWave - DataWave is a premier provider of electronic distribution for the prepaid and stored value markets. DataWave pioneered systems that allow for point-of-sale activation of high value, high shrinkage products, such as cash cards, prepaid phone cards and prepaid wireless time. These systems work equally well over the Internet, through intelligent freestanding vending machines and POSA terminals, or with various card activation devices, including cash registers. For more information, contact: WARNING: The TSX Venture Exchange has neither approved nor disapproved the information contained in this release. The Company relies upon litigation protection for "forward-looking" statements.
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