PhotoChannel Networks Launches Wi-fi Mobile Printing

New Wi-fi photo printing solution allows retailers to receive digital photo orders sent from any wireless device. PhotoChannel to unveil new technology at PMA 2005


VANCOUVER, BC – February 17, 2005 – PhotoChannel Networks Inc. (TSX-V: PNI and OTCBB: PHCHF), the global leader in digital imaging network technology, has launched PhotoChannel Wi-fi Mobile Printing. This new Wi-fi printing solution allows retailers to receive digital photo orders transmitted from any Wi-Fi enabled wireless device, including notebook computers, PDAs, camera phones and Wi-fi digital cameras.

“The emergence of multifunction portable devices has us very excited about this new revenue driver,” said Bart Copeland, President and CEO of PhotoChannel. “As more camera and portable device makers solve discovery related problems this solution will put our retailers in a prime position to easily offer digital printing directly from Wi-fi enabled devices. Just as the PhotoChannel Network online printing solution makes every PC an order station for the retailer, our new Wi-fi Mobile Printing solution will also make any Wi-fi device an order station.”

PhotoChannel’s Wi-fi Mobile Printing technology is designed for any Wi-fi device to automatically discover, authenticate and transmit photos directly to PhotoChannel Network photofinishing retailers for printing. The system offers proximity sensing technology that when used in conjunction with third party Hotspots, can identify the closest retailer available for printing. Wi-fi Mobile Printing will operate via Wi-fi Internet connections installed at PhotoChannel retailers. By “piggybacking” on the same High Speed data line used for delivering in-store printing orders, the first Wi-fi Mobile Printing location went live last week at a major PhotoChannel retailer.

“Mobility solutions are a part of the main focus of PhotoChannel right now,” said Aaron Rallo, PhotoChannel Chief Technology Officer. “The market is ready for proximity sensing photo applications and by combining this technology with our carrier products and vast print network, we intend to dominate in this area. Everything we deploy in the mobile product space makes it easier for the customer to access PhotoChannel Network retailers and order digital prints.”

PhotoChannel will showcase the PhotoChannel Wi-fi Mobile Printing “Mobile Kiosk” for the first time at the Photo Marketing Association PMA 2005 Annual Convention, February 20 through 23, at the Orange County Convention Center in Orlando, Florida.