PhotoChannel to conduct Private Placement

VANCOUVER, BC - October 7, 2005 - PhotoChannel Networks Inc. (TSX-V: PNI and OTCBB: PHCHF) ("PhotoChannel") reports that a director and a friendly shareholder of PNI have arranged a sale of 5,000,000 shares of PNI at a price of $0.10 per share through the facilities of the TSX Venture Exchange. The proceeds from this sale will be used to fund a private placement of up to 10,000,000 units of PNI at a price of $0.10 per unit, each such unit being comprised of one common share of PNI and one half of one non-transferable share purchase warrant, each full warrant entitling the purchase of an additional common share of PNI for a period of one year, from the date of close, at a price of $0.15.

Proceeds from the private placement will be used to fund the rollout of new customers and for general working capital.

The private placement is expected to close imminently, subject to regulatory approval.

About PhotoChannel
Founded in 1995, PhotoChannel operates PNI Digital Media to provide services for major retailers, wireless carriers, and content providers. The PNI Digital Media Platform connects consumer ordered content such as photos, music and games with retailers that have on demand manufacturing capabilities for the production of merchandise in real time. Currently over 8000 retail locations are serviced by PNI Digital Media. Music, Photos, Games, Video, Mobile Content - PNI Digital Media creates transaction opportunities. For more information please visit www.pnidigitalmedia.com.

Investor Information: (866) 345-0115

WARNING: The TSX Venture Exchange has neither approved nor disapproved the information contained in this release. The Company relies upon litigation protection for "forward-looking" statements.
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