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Retailers utilizing PNI Digital Media Platform to enable customers to print camera phone photos VANCOUVER, BC - September 28, 2005 - PhotoChannel Networks Inc. (TSX-V: PNI and OTCBB: PHCHF) ("PhotoChannel") today announced it has formed a partnership with Summus Inc. (OTCBB: SMMU), a leading provider of mobile media applications. Through the integration of Summus' mobile photo services infrastructure and the PNI Digital Media Platform, the over 8,000 retail locations serviced by PNI will now be able to offer their customers the ability to order photo prints directly from their camera phones and pick them up in as little as one hour.. "Summus currently has relationships with carriers that account for 97% of all U.S. wireless subscribers," said PNI Chairman and CEO Peter Fitzgerald. "By working together the two companies will deliver these users the ability to upload photos and print them directly to any PNI retailer location, right from their mobile handset. This partnership will enable our retailers to exploit wireless technology to receive and process more images than ever before, while freeing them from being dependent on relationships with any one carrier." "PNI's vast retailer relationships will provide great distribution for our camera phone products," said Gary Ban, CEO of Summus. "As the next generation of one-mega pixel camera phones hit the market, Summus has the right product mix, brand and carrier partners in place to maintain our leading position in this emerging sector. Our partnership with PNI reflects our commitment to the developing camera phone market and personalization of the cell phone." IDC forecasts that
there will be 96 million
MMS (multimedia messaging)
subscribers in 2007,
with the majority of
those using camera
phones. IDC also forecasts
that the number of
camera phones shipped
worldwide will increase
to 298 million in 2007.
According to Future
Image Mobile Imaging
Report in About Summus Summus is a leading
provider of mobile
media applications
that optimize the consumer
wireless experience.
Summus partners with
leading content brands
to develop compelling
and unique wireless
applications and content
for the mobile phone,
focused within the
most popular areas
of growth, including
photo-messaging, multi-player
games, news/information
and personalization.
Summus currently
offers an ever-growing
list of 30 mobile phone
applications deployed
through 45 major wireless
carriers in the U.S
and abroad. Summus designs
and develops these applications
with the industry's
most intuitive navigation
that is designed for
a consistently superior
user experience. For more information, visit www.summus.com. About PhotoChannel Founded in 1995, PhotoChannel operates PNI Digital Media to provide services for major retailers, wireless carriers, and content providers. The PNI Digital Media Platform connects consumer ordered content such as photos, music and games with retailers that have on demand manufacturing capabilities for the production of merchandise in real time. Currently over 8000 retail locations are serviced by PNI Digital Media. Music, Photos, Games, Video, Mobile Content - PNI Digital Media creates transaction opportunities. For more information please visit www.pnidigitalmedia.com. Investor Information: (866) 345-0115 WARNING: The TSX Venture Exchange has neither approved nor disapproved the information contained in this release. The Company relies upon litigation protection for "forward-looking" statements.
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Copyright © 2006 PhotoChannel
Networks, Inc. All Rights
Reserved. 
