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Launches
PNI Digital Media to
deliver VANCOUVER, BC – September 8, 2005 – PhotoChannel Networks Inc. (TSX-V: PNI and OTCBB: PHCHF) (“PhotoChannel”) today announced that it is in the final development of its new Digital Media Platform, aimed at distributing all forms of digital content for in-store production of physical products. More information on PNI Digital Media can be found on PhotoChannel’s new corporate website located at www.pnidigitalmedia.com. The heart of PhotoChannel’s business has been its enterprise level systems that integrate retailers’ websites, workflow & production processes enabling its retailers to manufacture photo products and deliver them to consumers in as little as one hour. PNI Digital Media will utilize the existing technology and telecommunications infrastructure it has developed for its retailers in delivering photos for in-store production of prints, CD’s and DVD’s to also deliver new forms of digital content for in-store production. The digital content being targeted by PNI Digital Media includes music, games, video and mobile products. “PhotoChannel’s expertise is in delivering online solutions for retailers to produce products from consumers’ digital content,” said Peter Fitzgerald, Chairman and CEO of PhotoChannel. “Until today, our business has been focused on the delivery of digital images for the production of photos, but our retailers are now asking for much more. With our delivery of a one hour solution, our retailers now have the assets in place to have a significant advantage in the marketplace by being able to merge the online digital content world with in-store production. PNI Digital Media will enable retailers to gain an advantage in the sale of items such as digital music by offering not just music downloads, but the production of music CD’s in-store. Looking forward, PNI Digital Media should alter how retailers manage inventory for their entertainment product lines such as music, movies and games. In certain product segments, the retailer may be able to produce everything in a “just in time” format eliminating the need for inventory all together.” The PNI Digital Media
Platform has entered
the final stages of
development. Over the
last few months, PhotoChannel
has accelerated the
next generation of its
system previously known
as the “PhotoChannel
Network”. This
new system will be sold
as the “Digital
Media Platform”.
Led by Aaron Rallo,
PhotoChannel’s
CTO, the Company has
reinvented its industry
leading technology to
accommodate the ever
changing needs of its
retailers through the
delivery of dynamic
content. Further information
on the PNI Digital Media
Platform will be announced
in the upcoming weeks. Investor Information: (866) 345-0115 WARNING: The TSX Venture
Exchange has neither
approved nor disapproved
the information contained
in this release. The
Company relies upon
litigation protection
for "forward-looking"
statements.
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Copyright © 2006 PhotoChannel
Networks, Inc. All Rights
Reserved. 
