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PHOTOCHANNEL EXPANDS ITS MARKET LEADING TECHNOLOGY AND NETWORK PhotoChannel Adds Customers, Features and Functionality VANCOUVER, BC - May 13, 2004 - PhotoChannel Networks Inc. (TSX-V: PNI and OTCBB: PHCHF) ("PhotoChannel" or "Company"), the global leader in digital imaging network technology, with over 7,500 print locations worldwide, today reports the following: Customers Highlights The Company has recently signed and launched or is in the process of launching in excess of 500 new photofinishing retail locations in Canada, bringing the total to over 7,500 print locations now available on the PhotoChannel Network. These new retailers include:
The Company has also signed and is in the process of launching western
Canada's largest professional colour laboratory, ABC Photo Colour.
To remain the leader in online photofinishing solutions for the photofinishing retailer, PhotoChannel has completed the development of several new solutions and product enhancements making the consumer experience easier and more enjoyable, resulting in more prints, more often. The new services available today include: What You See Is What You Get (WYSIWYG) shopping cart. This new solution
is the first of its kind and allows the consumer to view their images
in the exact format that will be printed from the shopping cart thumbnails.
If the consumer selects different print sizes from within the shopping
cart, the thumbnail will automatically modify in real time presenting
exactly what will be printed by the lab. This feature allows the consumer
to quickly scan their order and only elect to edit the images that
need altering As previously announced, the Company has expended significant resources over the last four months in completing its development of the PhotoChannel Storage Grid. This major transformation has resulted in an innovative grid based storage solution, which was developed specifically to manage the complete image lifecycle inherent for managing images to be printed from an online environment direct to in-store based minilabs for one hour processing. The major business advantages of this solution over any third party storage system are as follows: A flexible, modular and resilient infrastructure that can scale to
address rapid increases in demand; The Company is pleased to announce that it has reacquired its rights to the Canadian marketplace through the exercise of its call options with the Limited Partners, as initially announced on July 26, 2002. As such, the Company has issued 16,100,000 common shares and 13,650,000 common share purchase warrants, each the subject of a four month hold period. "In addition to increasing the Company's Network of photofinishing retailers, PhotoChannel has focused on enhancing its solutions and created a new storage solution, providing for ease of growth and exceptional data security," stated Robert Chisholm, CFO of PhotoChannel. "In order to accomplish these major objectives the Company made the decision to hire additional development staff due to its commitment of rolling out to the US marketplace. It is the Company's belief that these and future developments will attract new photofinishing retailers, along with the digital photo consumer. The Company now expects to achieve a profitable position in 2005." Investor Information: (866) 345 0115 WARNING: The TSX Venture Exchange has neither approved nor disapproved
the information contained in this release. The Company relies upon
litigation protection for "forward-looking" statements.
Certain statements in this announcement, including statements concerning
our plans, intentions and expectations, contain "forward-looking
statements" within the meaning of the Securities Act of 1933
as amended. Forward-looking statements are based on the opinions and
estimates of management at the time the statements are made and are
subject to certain risks and uncertainties that could cause actual
results to differ materially from those anticipated in the forward-looking
statements. These statements are not guaranties of future performance
and are subject to certain risks, uncertainties and assumptions that
are difficult to predict. Readers are cautioned not to place undue
reliance on these forward-looking statements that speak only as of
the date of this announcement. Factors that could affect our actual
results, include, among others, Photochannel’s recent change
in business focus, anticipated losses, unpredictability of future
revenues, potential fluctuations in quarterly operating results, unproven
business model, ability to make additional acquisitions, risks related
to acquisitions, achieving adequate market share, brand awareness,
competition, risks of maintaining and creating new business relationships,
management of potential growth, risks of system interruption and risks
of international operations. More information about factors that could
potentially affect our actual results is included in Photochannel’s
filings with the Securities and Exchange Commission including the
Form 20-F related to Photochannel. We undertake no obligation to update
publicly any forward-looking statements to reflect new information,
events or circumstances after the date of this release or to reflect
the occurrence of unanticipated events.
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Copyright © 2006 PhotoChannel
Networks, Inc. All Rights
Reserved. 
