Peter Fitzgerald - Executive Chairman & Director
Mr. Fitzgerald joined the PhotoChannel Board of Directors in August 2001 and became Chairman of the Board in 2004. Mr. Fitzgerald took control as the President & CEO of PhotoChannel in March of 2005. Prior to PNI he was CEO of Gretag Imaging where he built the company into one of the world's leading manufacturers of imaging equipment and systems before leaving to pursue personal interests. Previous to Gretag, Mr. Fitzgerald was CEO of Qualex, the Kodak photo-processing subsidiary, which he led very successfully for over seven years. While he was CEO of Qualex. Mr. Fitzgerald retained his active role as Vice President within Eastman Kodak where among other titles he carried the role of General Manager, Worldwide Consumer Imaging Services. Mr. Fitzgerald has a Masters degree of Science in Business Administration at Massachusetts Institute of Technology, is a Graduate of the PMD Program at Harvard Business School and is a Fellow of the Charter Association of Certified Accountants.

Kyle Hall - Chief Executive Officer
Mr. Hall joined PhotoChannel in September 2000 and has been responsible for the vision and business development that has positioned PNI as the leader in providing retailers and wireless carriers with online image printing and messaging services. Effective October 1, 2008, Mr. Hall became CEO of the Company. Mr. Hall has led PNI in modifying its business model to utilize the systems already implemented with its multi-national retail customers and carriers to deliver all forms of digital media content. With over sixteen years' sales and marketing experience leading innovative imaging companies including Telepix Imaging, MGI Software and Corel Corporation, Mr. Hall has a proven background in substantially building businesses and increasing sales. Mr. Hall received his Bachelor of Science degree in Zoology from the University of Western Ontario. For six years, he played professional football in the Canadian Football League with the Ottawa Rough Riders and Winnipeg Blue Bombers.

Aaron Rallo - President & Chief Operating Officer
Mr. Aaron Rallo joined PhotoChannel in November 2004 as Chief Technology Officer and Vice President of Product Development. Effective October 1, 2008, Mr. Rallo became President of the Company. With his proven technical record and in-depth experience in the imaging market, Mr. Rallo leads the PNI development team as the Company fulfills its strategy of deploying solutions for retailers and wireless carriers with the most robust and feature rich digital content delivery solution in the market. Most recently Mr. Rallo worked at Microsoft Corporation (MSFT) within the Windows Printing and Imaging team. Prior to Microsoft, he spent eight years at Fujifilm eSystems (formerly AGT) as Vice President of Web Development and Network Operations. Mr. Rallo received his BS, Computer Science from the Rochester Institute of Technology.

Robert Chisholm - Chief Financial Officer
Mr. Chisholm joined PhotoChannel in 2001 and is responsible for managing the Company's finances, public market listings, investor relations and overseeing contract negotiations. Mr. Chisholm brings over 20 years of experience in finance and administration. Prior to PNI he was Chief Financial Officer for SCS Solars Computing Systems Inc., a publicly traded Vancouver based software developer and electronic integrator for wholesale travel suppliers. Mr. Chisholm holds a professional accounting designation from the Certified Management Accountants of Canada and received his BBA with a major in accounting from Saint Francis Xavier University in Nova Scotia.