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Enabling transactions from any digital content type - Photos, Music, Video, Games & Mobile Content. For years most major retailers have manufactured products within the confines of their retail stores – it just happens that this production was centered on photos. The manufacturing operations were known generically as “photofinishing. The level of equipment installed to run these operations ranged from $250,000 for a small operation to $1 million for high volume locations. With the advent of digital imaging, these photofinishing/manufacturing operations were upgraded to handle digital files and as such have also produced millions of picture CD's on demand. In other words, manufacturing digital products in real time in the Center of the retail store. For the last few years PNI Digital Media focused on deploying the enabling technology to network retailers in order to receive digital image orders online for production in a one hour format in-store. The key to the future of PNI Digital Media is to not look at these locations as photofinishing locations but to see them as on demand, digital manufacturing Centers located right in the heart of the best retailers around the world. The question then becomes, what else can be burned on a CD or a DVD or printed or downloaded? With this simple concept PNI Digital Media is enabling all forms of content transactions for on demand production. Enabling transactions from any digital content type – Photos, Music, Video, Games, Mobile, Books – is only a function of acquiring the content and routing it appropriately to the manufacturing location with the appropriate capabilities. PNI Lifestyle Media is connected to over 8000 retail locations today. Some retailers manufacture the end product in a one hour format while others opt for a next day service while still others offer mail delivery of the final product. In the end it's about choice. Give the retailer the choice to offer any of the PNI Digital Media’s services within the context of the retailer's business model and all parties will be successful. Retailers are the centerpiece of the content sales and production ecosystem. Retailers are the merchants capable of marketing products and services to customers. The retailer will give the consumer the ultimate choice of creating a transaction with them or not. Furthermore, the retailer will only transact orders if the rules of the game are clear i.e. consumer owned content or licensed copyrighted content is transacted in a secure environment with accounting visibility for the transaction to all parties involved. PNI Digital Media will create the opportunity for content owners to access retailers’ on demand production to open and extend the reach of merchandising opportunities for their products. |
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